LICENCE POÉTIQUE
HAND CRAFTED LUXURY CROCHET SWIMWEAR FOR RULE-BENDING WOMEN.
LICENCE POÉTIQUE
HAND CRAFTED LUXURY CROCHET SWIMWEAR FOR RULE-BENDING WOMEN.
Taking Licence Poétique from vision to launch of their first collection, ‘Truth or Dare’.
HOW IT STARTED
When Licence Poéitque came to us, they were gearing up for their very first launch. An exciting new world - but also very new & overwhelming. They were looking for someone experienced in social media that could not just hold their hand during the launch but help them build strong long-term foundations and help bring their distinctive essence and core message across.
The Making of ‘Truth or Dare’
Licence Poétique knew from the beginning that they didn’t want to fit in, they wanted to stand out.
"Truth or Dare" is a campaign that plays with duality, juxtaposing the truths the world hands us with the dares we choose to take in life in order to shape them. It’s a visual and narrative statement rebeling against both the outdated rules of womanhood and the tired clichés of the swimwear industry.
-
We developed “Truth or Dare”, the core narrative for LP’s first collection. A campaign built on duality — truths society hands women vs. the dares they choose to take. It was bold, unapologetic, and designed to shake up an industry drowning in clichés.
-
We translated that ethos into visuals and storytelling: defining moodboards, shot lists, styling inspiration, and campaign direction that embodied raw confidence and rebellion.
-
We built a full social media roadmap: competitor research, audience profiling, brand voice, messaging pillars, and a launch content calendar. From guerrilla-style teaser content to curated community features, every post was engineered to build hype, spark interaction, and grow loyalty.
Launch Roadmap
We mapped every step:Warm-up & anticipation → teasing the drop, building a waitlist.
The big reveal → launch content and teaser video designed for maximum impact.
Sustain & grow → we defined storytelling concepts, mapped out collabs, and community-first engagement to carry the momentum forward.
BECAUSE GREAT BRANDS DON’T PLAY BY THE BOOK.
About Licence Poétique
Licence Poétique is a celebration of all the bold women rewriting the script. It’s for those who refuse to be defined by rules and expectations, who embrace both elegance and rebellion, femininity and edge, tradition and disruption.
Their mission is to empower self-expression, spark conversations, and challenge conventions, one daring piece at a time. Born from a love of contradiction and a craving for freedom, Licence Poétique is for those who refuse to play by anyone’s rules. They draw inspiration from life’s paradoxes, and weave them into artisan hand-crafted designs that spark curiosity, confidence, and a touch of mischief.
Our Role
We worked side by side with Licence Poétique to build a launch that sparked conversations and put their rule-breaking ethos front and center.
Impact
Launch hype unlocked: teaser reel reached 30K+ organic views (with only 1.3K followers at the time).
Engagement on fire: comments, saves, and shares that proved LP’s voice resonated.
Positioned for growth: established LP not just as a swimwear brand, but as a community-driven movement with a clear, differentiated positioning.
Taking Licence Poétique from vision to launch of their first collection, ‘Truth or Dare’.
HOW IT STARTED
When Licence Poéitque came to us, they were gearing up for their very first launch. An exciting new world - but also very new & overwhelming. They were looking for someone experienced in social media that could not just hold their hand during the launch but help them build strong long-term foundations and help bring their distinctive essence and core message across.
The Making of ‘Truth or Dare’
Licence Poétique knew from the beginning that they didn’t want to fit in, they wanted to stand out.
"Truth or Dare" is a campaign that plays with duality, juxtaposing the truths the world hands us with the dares we choose to take in life in order to shape them. It’s a visual and narrative statement rebeling against both the outdated rules of womanhood and the tired clichés of the swimwear industry.
-
We developed “Truth or Dare”, the core narrative for LP’s first collection. A campaign built on duality — truths society hands women vs. the dares they choose to take. It was bold, unapologetic, and designed to shake up an industry drowning in clichés.
-
We translated that ethos into visuals and storytelling: defining moodboards, shot lists, styling inspiration, and campaign direction that embodied raw confidence and rebellion.
-
We built a full social media roadmap: competitor research, audience profiling, brand voice, messaging pillars, and a launch content calendar. From guerrilla-style teaser content to curated community features, every post was engineered to build hype, spark interaction, and grow loyalty.
Launch Roadmap
We mapped every step:Warm-up & anticipation → teasing the drop, building a waitlist.
The big reveal → launch content and teaser video designed for maximum impact.
Sustain & grow → we defined storytelling concepts, mapped out collabs, and community-first engagement to carry the momentum forward.
About Licence Poétique
Licence Poétique is a celebration of all the bold women rewriting the script. It’s for those who refuse to be defined by rules and expectations, who embrace both elegance and rebellion, femininity and edge, tradition and disruption.
Their mission is to empower self-expression, spark conversations, and challenge conventions, one daring piece at a time. Born from a love of contradiction and a craving for freedom, Licence Poétique is for those who refuse to play by anyone’s rules. They draw inspiration from life’s paradoxes, and weave them into artisan hand-crafted designs that spark curiosity, confidence, and a touch of mischief.
BECAUSE GREAT BRANDS DON’T PLAY BY THE BOOK.
Our Role
We worked side by side with Licence Poétique to build a launch that sparked conversations and put their rule-breaking ethos front and center.
Impact
Launch hype unlocked: teaser reel reached 30K+ organic views (with only 1.3K followers at the time).
Engagement on fire: comments, saves, and shares that proved LP’s voice resonated.
Positioned for growth: established LP not just as a swimwear brand, but as a community-driven movement with a clear, differentiated positioning.
SET UP A COMPLIMENTARY CHAT & LET’S FIND OUT HOW TO AMPLIFY YOURS.
Great stories deserve great reach.
Great stories deserve great reach.
SET UP A COMPLIMENTARY CHAT & LET’S FIND OUT HOW TO AMPLIFY YOURS.