TRAINMORE
The #1 weight-lifting gym choice in the Netherlands
TRAINMORE
The #1 weight-lifting gym choice in the Netherlands
From words to visuals: empowering TrainMore’s brand to lift MORE than just weights.
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For TrainMore, we’ve delivered copy across the full spectrum of brand and marketing communications. From bold creative campaigns and punchy email marketing to member newsletters, internal collateral, and narrowcasting screens in clubs, we shaped messaging that speaks directly to TrainMore’s energetic and urban community. We also supported with copy for flyers, event communications, landing pages, and in-app content, always ensuring consistency in tone while keeping things fresh, engaging, and on-brand. Our work helped the brand maintain a strong voice across every channel, from everyday member touch-points to large-scale activations.
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Our work with TrainMore has spanned the full scope of content production, creating visuals that capture the energy of the brand and the experiences it offers. We’ve covered key events with photography and videography, produced launch content for new club openings, and shot campaign material for both online and offline use.
From showcasing TrainMore’s unique interiors across its clubs, to capturing live activations and delivering social-first content through shoots, editing, and post-production, every piece was created with the goal of amplifying TrainMore’s identity while giving them flexible assets to connect with their community.
SCOPE OF THE COLLABORATION
From words to visuals: empowering TrainMore’s brand to lift MORE than just weights.
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For TrainMore, we’ve delivered copy across the full spectrum of brand and marketing communications. From bold creative campaigns and punchy email marketing to member newsletters, internal collateral, and narrowcasting screens in clubs, we shaped messaging that speaks directly to TrainMore’s energetic and urban community. We also supported with copy for flyers, event communications, landing pages, and in-app content, always ensuring consistency in tone while keeping things fresh, engaging, and on-brand. Our work helped the brand maintain a strong voice across every channel, from everyday member touch-points to large-scale activations.
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Our work with TrainMore has spanned the full scope of content production, creating visuals that capture the energy of the brand and the experiences it offers. We’ve covered key events with photography and videography, produced launch content for new club openings, and shot campaign material for both online and offline use.
From showcasing TrainMore’s unique interiors across its clubs, to capturing live activations and delivering social-first content through shoots, editing, and post-production, every piece was created with the goal of amplifying TrainMore’s identity while giving them flexible assets to connect with their community.
SCOPE OF THE COLLABORATION
Copywriting: “Maitane truly understands TrainMore’s tone of voice. As a member who embodies the brand, she comprehends our members exceptionally well. One of our company values is WE CARE. Maitane puts so much love and personality into her work that it’s clear she genuinely cares about the brand and the people she works with. I wish we had her full-time! :)”
Content Production: “I've had the privilege to work with Adriana for three years on the TrainMore brand and others. She can always be relied upon to deliver incredible creative content, detailed reports, and an infectious positive energy. For TrainMore, she produced engaging social content for challenges, the launch of the women's-only strength training area Gaia, club openings, just to name a few. I would highly recommend Adriana for any small to large company.”
— Ryk Benadé, Head of Brand @UrbanGymGroup
IN OUR CLIENT'S WORDS/
IN OUR CLIENT'S WORDS/
Copywriting: “Maitane truly understand TrainMore’s tone of voice. As a member who embodies the brand, she comprehends our members exceptionally well. One of our company values is WE CARE. Maitane puts so much love and personality into her work that it’s clear she genuinely cares about the brand and the people she works with. I wish we had her full-time! :)”
Content Production: “I've had the privilege to work with Adriana for three years on the TrainMore brand and others. She can always be relied upon to deliver incredible creative content, detailed reports, and an infectious positive energy. For TrainMore, she produced engaging social content for challenges, the launch of the women's-only strength training area Gaia, club openings, just to name a few. I would highly recommend Adriana for any small to large company.”
— Ryk Benadé,
Head of Brand.
IN OUR CLIENT'S WORDS/
IN OUR CLIENT'S WORDS/
LET US DO THE HEAVY LIFTING.
Creating content that sticks shouldn’t feel like a workout.
SET UP A COMPLIMENTARY CHAT & LET’S FIND OUT HOW TO AMPLIFY YOURS.